Privacy policy

This privacy policy describes how DSP Trading Inc, a New Jersey corporation trading as The Fragrance World ("we", "us", "our"), collects, uses, and shares personal information when you visit or buy from thefragranceworld.com (the "site").

Information we collect

Information you give us

  • Order information: your name, billing and shipping addresses, email address, phone number, and the items you buy. Payment details are entered into Shopify's checkout and handled by Shopify and its payment processors; we do not see or store full card numbers.
  • Messages: your email address and what you send us, such as your order number and photos for a return or claim.
  • Reviews: if you write a product review, your name as you enter it, your email address, rating, text, and any photos or videos you add.
  • Email sign-up: your email address, if you sign up for marketing email.

Information collected automatically

  • Device and usage information: IP address, browser and device type, time zone, approximate location, the pages and products you view, searches, and how you use the site. This is collected through cookies, browser storage, pixels, and server logs.
  • Email activity: whether you open our emails and click their links.

Information from others

  • Order and delivery updates from Shopify, payment providers, and shipping carriers.
  • Order details from a sales channel, if you buy through one, such as the Shop app.

How we use it

  • To take payment, fulfill and ship orders, send order and shipping updates, and handle returns and claims.
  • To answer your messages.
  • To ask for a product review after you order, and to publish reviews you submit. Review requests may be sent whether or not you signed up for marketing email, and each one has an unsubscribe link.
  • To send marketing email if you signed up, and checkout reminders if you start a checkout and do not finish. Every marketing email has an unsubscribe link.
  • To run, secure, and improve the site, measure how it is used, and detect and prevent fraud and abuse.
  • To keep business, tax, and accounting records, meet legal obligations, and protect our legal rights.

Who we share it with

We share personal information only as needed for the purposes above, with these kinds of recipients:

  • Shopify, which hosts the store and processes orders and payments. Shopify also uses information from the store for its own purposes, including its Shop app, as described in Shopify's privacy policy.
  • Payment processors and digital wallet providers you choose at checkout.
  • Shipping carriers, which receive your name, address, and, where given, your email or phone number for delivery updates.
  • Service providers that work for us, such as our product review service, email service, and spam and bot protection on site forms. Published reviews are public and show the name you enter, not your email address.
  • Sales channels you buy through, such as the Shop app, under their own privacy policies.
  • Professional advisers, such as accountants and lawyers.
  • Authorities and others when the law requires it, to respond to lawful requests, or to protect our rights, our customers, or the public.
  • A buyer or successor if our business or its assets are sold or transferred.

We do not sell your personal information.

Cookies and similar technologies

Shopify and our service providers use cookies, browser storage, and pixels to run the cart and checkout, remember your preferences, protect against fraud and bots, and measure how the site is used. Shopify may also use them for marketing, as its policies describe. Shopify's cookie policy is at shopify.com/legal/cookies.

You can block or delete cookies in your browser settings, and, where the site offers privacy choices, set them there. Blocking cookies stops parts of the store, such as the cart and checkout, from working. The site does not respond to browser "Do Not Track" signals.

Where information is processed

We are based in the United States, and the store is intended for customers in the United States. Information is processed in the United States and in other countries where our providers operate. For example, Shopify processes some data in Canada and Ireland, and our product review service is based in the United Kingdom.

How long we keep it

We keep personal information for as long as we need it for the purposes above, including to meet tax, accounting, and legal requirements, and then delete it or keep it in a form that no longer identifies you. Published reviews stay up until you ask us to remove them or we take them down.

Security

We rely on the safeguards built into Shopify and our service providers. No method of sending or storing information is completely secure.

Your choices and rights

Depending on where you live, you may have the right to ask what personal information we hold about you, to get a copy, to have it corrected or deleted, and to opt out of certain uses, such as targeted advertising. To make a request, email sales@thefragranceworld.com from the email address you used with us. We may need to verify your identity, and we may keep information the law requires us to keep. If we decline your request, you can ask us to reconsider by replying to our answer. We do not treat you differently for making a request.

You can stop marketing email at any time with the unsubscribe link in any marketing email.

Children

The site is not intended for children under 16, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we delete it unless the law requires us to keep it.

Changes to this policy

We may update this policy. The date below shows when it last changed.

Contact

For privacy questions or requests, email sales@thefragranceworld.com or write to:

DSP Trading Inc, trading as The Fragrance World
138 Liberty St
Metuchen, NJ 08840
United States

Last updated: October 27, 2026