Men's Cologne

The men's range is built around the fragrances that have stayed in production for decades, which is usually the clearest signal that something works.

Aquatics and fresh scents. Armani's Acqua di Gio defined the category in 1996 and still sets the standard. Issey Miyake's L'Eau d'Issey Pour Homme is its cooler, more mineral counterpart, and Polo Blue and Eternity Aqua cover the same ground at a lower price.

Warm and spicy. Dior Sauvage in both Eau de Parfum and Parfum, Calvin Klein Obsession, and Polo Red all sit here, and all are better after dark and in colder weather.

Classics. Polo Green from 1978 and Caron's Pour Un Homme, first made in 1934, are the two oldest things we stock and neither smells like anything released this decade.

Every product page lists the full note pyramid, how it develops on skin, and which seasons and occasions it suits.